This week, we’re looking at a well-known, yet little understood way of measuring how bitter a beer is. IBU’s are often thrown around as a trendy stat on product labels and beer descriptions, and while they’re a very relevant way of measuring certain aspects of a beer’s flavor and aroma, they do not (in any way) make a beer better or worse. It’s all about matching your preferences to the measurable facts about a beer to find that perfect sweet spot for you.International Bitterness Units (IBU)
Leave it to the Koreans to come up with innovative and sometimes bizarre food and beverage combinations. Have you tried the whipped cream and beer combination that we introduced previously? If that hit the spot for you, there’s more where that came from, so read on and find your next drinking experiment!