BERKELEY, Calif. — Trumer Pils, the award-winning pilsner brewed in Berkeley, Calif. is now available to craft beer enthusiasts in Southern California – from Monterey to San Diego – making Trumer available throughout the entire state of California. Trumer can be found at Vons, Total Wine, BevMo! and select Costco locations. Trumer is available in 6- and 12-pack bottles and will be available on draught at select restaurants and bars. Distributor partners include Harbor Distributing, Allied Beverage Group, Mission Beverage Co., Classic Distributing & Beverage Group, Central Coast Distributing, WA Thompson Distributing and Gillespie Distributing.
“This is such an exciting milestone for our brewery,” said Charlie Paulette, chief sales and marketing director for Trumer. “We’ve had our eye on Southern California since we launched Trumer Pils back in 2006, and having served Northern California and San Diego for years, we’re pleased to make Trumer available to beer enthusiasts and foodies alike up and down the coast.”
Trumer Pils is brewed in Berkeley, Calif. in the original German pilsner style. The brewery imports the finest malt and hops from select sources in Germany and Austria and sources the freshest water from the Sierra Nevada Mountains to deliver a light golden brew with a creamy head that balances traditional hopping with rounded malt and a sweet, crisp finish. Trumer Brauerei Berkeley is the only brewery of its kind in the U.S. – offering a German-style pilsner, brewed fresh in California, with Austrian roots dating back more than 400 years.
Trumer is currently available in California, Oregon, Washington, Colorado, Nevada, Texas and Illinois. For more information, please visit www.TrumerUSA.com.
Read more here: heraldonline.com
In 2012, the hundred or so additions to Merriam-Webster’s Collegiate Dictionary included “game changer,” a newly introduced element or factor that changes an existing situation or activity in a significant way, and “craft beer,” specialty beer produced in limited quantities.
Within the next year, Memphis will have three new craft breweries. And though this isn’t the first time craft beer has made a play for Memphians’ hearts, this time around big differences in the market climate promise an easier road for these upstart microbreweries. Not only are changes to state and local laws making life easier for craft brewers — the Beer Tax Reform Act of 2013 sponsored by state senator Brian Kelsey of Germantown certainly lifts some of the disproportionate tax burden from craft brewers — but also beer drinkers are more savvy.
Craft brewing entered the Memphis scene in the mid-1990s, when the first Boscos brewery and some other, less successful brewpubs opened around town. Chuck Skypeck of Boscos and Ghost River Brewing recalls a brewery in the old Greyhound station on Union Avenue, a chain brewpub on Winchester called Hops, and the Breckenridge Brewery above what is now the Majestic Grille, which still houses all the old brewing equipment. Aside from Boscos, none of these brewpubs lasted more than a few years.
The universe of beer styles is constantly expanding. The style guide for the biannual World Beer Cup is now up to 95. We can’t cover them all, but we did judge a diverse lot of beers running the full gamut of flavors. This brief guide should give you an idea of the workout our palates experienced.
Ale: One of the two major classifications of beer; the other is lager. Ales are made with yeast that collects at the top of the vessel after primary fermentation. They are fermented at warmer temperatures than lagers, and for shorter periods. Ales often display fruity, spicy and yeasty flavors not found in lagers.
Dubbel: Also called double, a style that originated in Belgian Trappist breweries but is often emulated by American brewers: a strong, dark ale with fruity and caramel flavors. Resurrection from the Brewer’s Art is a dubbel. The terms “Belgian dark ale” and “Belgian strong dark ale” are sometimes used for similar beers that are even higher in alcohol than a dubbel’s 6-7 percent by volume, or that contain extra fruits or spices.
Imperial or double beer: Used to describe just about any beer style that’s been supersized to pump up the alcohol, body and/or hop content: i.e., imperial Pilsener, imperial IPA.
India pale ale or IPA: One of the most popular styles, an especially strong, well-hopped pale ale that was originally formulated to withstand the long sea journey to Her Majesty’s troops in India. American IPA is a sub-style that’s stronger and more aggressively hopped than the English version, incorporating bold, resiny/citrusy Pacific Northwest hops.
Kellerbier: Also called “cellar beer,” an unfiltered, unpasteurized lager, the German equivalent of an English cask ale. It’s roughly synonymous with Zwickelbier, which takes its name from the valve that allows the brewer to draw off a sample of fermenting beer.
Kolsch: A hybrid German style, originating in the city of Cologne, that’s fermented with an ale yeast but cold-aged like a lager for a crisp, hoppy, lightly fruity flavor.
As the final step in their distribution throughout Southern California, Golden Road Brewing has partnered with L. Knife & Son to round out placements in South County San Diego. L. Knife & Son is known for their commitment to maintaining the finest selection of craft and specialty beers available, and once Golden Road was prepared to continue their distribution through San Diego, their partnership was a natural fit.
Launched in late 2011, Golden Road Brewing has maintained a solid focus on distribution within a close range of their Atwater Brewery, and the added placements throughout South County San Diego will complete their presence in Southern California. Says President Meg Gill, “Our entry into North County was really well received, and we’re now at the point where we feel ready to complete our San Diego distribution. Overall, we’re psyched to get our new beers into South County – our new brewmaster, Jesse Houck, has created a really diverse portfolio of new hoppy beers that we’re excited to share with San Diego. That area really felt like the missing piece of the puzzle, and we’re glad to finally get it going.”
To celebrate, President Meg Gill and Brewmaster Jesse Houck will be at Hamilton’s Tavern (1521 30th St) on Tuesday, April 23rd from 4-7PM tapping seven different Golden Road brews, including Wolf Among Weeds IPA, Golden Road Berliner Weisse and a special cask of Get Up Offa That Brown brewed with coffee. Golden Road Brews will be available at select Ralph’s, Vons, Bristol Farms, Whole Foods Markets, Trader Joe’s and BevMo locations throughout South County, as well as a variety of draft placements.
Golden Road Brewing was founded in October 2011 by Tony Yanow and Meg Gill, who are committed to bringing fresh beer to market in the most sustainable way possible. Golden Road Brewing is the maker of Los Angeles’ first canned craft beer, offering 16 ounce ‘honest pint’ cans of their flagship Golden Road Hefeweizen and Point the Way IPA, which is now also available in convenient 12 ounce 12-packs. Golden Road currently produces over twenty beers which include a Custom IPA series and limited seasonal releases. Golden Road Brewing and The Pub at Golden Road Brewing are located at 5410 W. San Fernando Road, Los Angeles, CA 90039. For more information, please visit www.goldenroad.la.
Article Source: brewbound.com
There exists an unfortunate movement among craft beer enthusiasts (besides awkward Brooklyn hipster dancing). In recent years, there has been no end of American zeal for the over-hopped, overpowering, high alcohol nuclear bombers that crowd bottle shops everywhere. But with names like “Ruination” and “Palate Wrecker,” these monsters sound more like dental rinses than happy hour brews.
Now, is there a time and a place for the Double Imperial American IPA? Of course! They’re delicious! But then, there’s a time and a place for Slayer, too (or Motörhead, for that matter). But what if I’ve had a long day, and, I just want something light to relax with? And more importantly, what to pair with the fish?
Enter wheat beers. Today, wheat beers enjoy something of a contentious status, as some craft beer bros insist that they’re “chick beers” (which is both untrue, and also, who gives a rat’s ass?). To this day, I have a friend (who’s otherwise incredibly well-versed in beer) who refuses to dabble in wheat beers, and I myself once claimed in a former life, whilst drunk on Lagunitas IPA, that “I’ll always be sad!” And also “Wheat beers are the bland, table chardonnay of the beer world!”
Let me tell you something about wheat beers. Are they light in flavor? Sometimes. But they can also carry some of the most interesting tasting notes in all of brewing (the usual suspects are: cloves, banana, green apple, smoke, and bubble gum). Plus, with ABVs often around 4.5%, you can drink a whole slew of ‘em and still be ok. Also, come on, like you really want a 12% IPA while sitting on your porch in the summertime?
Today’s craft beer drinkers have some characteristics that should definitely interest you. They are increasing in number; they are young (more than half are in the 21–44-year-old bracket); more than three-quarters of them earn more than $50,000 a year; and almost half have a college degree. They are mostly male, though the number of women in the group is steadily increasing. Their average check is $16 more than a mainstream, “premium” beer drinker spends; and while both drinkers tip about 17 percent, the craft drinker is tipping on a higher base.
Sounds good, right? But keep in mind: The craft drinker’s first question to their server is usually, “What’s on tap?”
Drew Huerter is the chief brewer at Deep Ellum Brewing in Dallas, a brewery just over a year old, and he already knows how it works. “The people who want to spend money are going to be asking ‘What’s on your draft list, what’s new or special?’” he says, because they know that’s where the interesting stuff’s likely to be.
Don’t think that just because craft brands are small or local that they’re insignificant—craft brands are actually exploding, and taking serious share from established national brands.
“The largest 15 beer brands on-premise account for 61 percent of retail sales,” said Peter Reidhead, vice president of strategy at GuestMetrics. “This means the long ‘tail’ of nearly 3,400 smaller beer brands accounts for about 40 percent of sales in the on-premise space.”
That’s huge; and these brands skew much more towards draft.
Are you not much of a beer fan, but have been intrigued by the blossoming popularity of craft beer? With an ever-expanding lineup of craft breweries producing so many different styles of beer it can be daunting to choose where to start.
Here are three suggestions for “gateway” beer styles that are approachable and still full of the flavors that have hooked so many beer fans.
These two closely related styles are a great choice for someone who likes traditional American light lagers. These beers are light in color and body with balanced bitterness and crisp finishes that don’t stray terribly far from Bud or Miller.
Beachwood Brewing won a gold medal at the Great American Beerfest last year for their excellent Foam Top cream ale, and while it isn’t in bottles you should be able to find it on tap around town.
The kolsch is a popular style for summer seasonal brews, and both Golden Road Brewing and Eagle Rock Brewing make a version.
Belgian Style Wit
Belgian witbiers are a classic gateway style that use wheat to provide a refreshing lightness and crisp, slightly tart finish. Subtly spiced with coriander and dried orange peel, these brews are very lightly hopped and great for drinkers who haven’t yet discovered a love for the bitter flower.
The big brewers like Coors and Anheuser Busch have capitalized on the style’s approachability with their Bluemoon and Shock Top brands, but Allagash White is the exemplary craft example of the style. It is light, refreshing, and the spices are perfectly balanced.
Manifesto Wit from Eagle Rock Brewery is a delicious local example that adds rose petals to the brew.
Few things go together like drinking beer and listening to music. We’re even combining beer and music for a series of festivals this year. It’s a combination so universal, it’s no wonder why brewers like to have their beverages associated with their customers’ favorite bands and artists. Some have even brewed beers with the style and artistry of these musicians in mind.
So crack open a cold one and check out these 10 music-inspired beers.
California’s North Coast Brewing Co. not only brewed a beer inspired by the legendary jazz pianist, but the brewer donated a portion of the proceeds from the sale of each bottle of the ale to the Thelonious Monk Institute of Jazz, an organization that supports jazz education. This Belgian-style Abbey ale boasts a strong ABV of 9.3% and is known to be sweet with a spicy kick. Raisins, bananas and apples are among some of its tasting notes.
2. 21st Amendment Brewery’s Back in Black IPA
The beer itself was actually inspired by Paul Revere and his historic midnight ride. But we couldn’t ignore the obvious reference to Australian rock band AC/DC emblazoned on their label. They named it “Back in Black” after the band’s hit song in 1980, for goodness sake. The Back in Black IPA was brewed the beer in the American IPA-style in honor of Revere. Brewed with Centennial and Columbus flavor hops and four different malts, the Back in Black IPA is, according to 21st Amendment, midnight black in color with an ABV of 6.8%.
3. Heavy Seas’s Smoke on the Water Porter
Though there’s a giant skull-and-cross-bones emblem on the label, there’s no doubt that Heavy Seas’ Smoke on the Water Porter is inspired by Deep Purple’s 1973 hit “Smoke on the Water.” From the partial printing of the song’s sheet music on its label to the smoked malts used to brew the beer itself, the British rock band’s song is all over this Heavy Seas smoked porter. Along with an ABV of 8.0%, Heavy Seas’ Smoke on the Water Porter is mostly known for its chocolate, soy sauce and mildly smoky tasting notes.
The 2013 Craft Beer Conference is in full swing here at the Washington Convention Center, and with the country’s greatest brewers congregating under one roof, you better believe that some pretty interesting insider knowledge is getting passed around. One of the more interesting lectures I had the privilege of attending during today’s conference sessions was “The Who, What, Where, When and How of the Craft Beer Consumer”, a discussion led by Danny Brager on the relevant statistics and trends of the craft beer drinker.
Equipped with extensive Nielsen data on consumer and retail trends over the past few years, Danny provided some pretty compelling statistics and numbers that quickly painted the picture of who drinks craft beer in this country.
Here are some of the more interesting figures from Danny’s lecture that caught my eye:
- Upscale Beer: It’s What’s For Dinner – Upscale beer (i.e. craft beers) have experienced an overall surge in demand and consumption, and despite the higher pricing of the beer (like a bottle of Dogfish Head over a bottle of Bud), the craft beer segment has seen a massive growth in sales in the past four years that other segments of beer have not been experiencing
- Young Folks Be Drinkin’ – Almost 1/3 of beer buyers have purchased a craft beer over the past 12 months, with Millennials representing 47% of the craft beer market (according to market research)
- Check Out My Awesome Beer Collection Dude – Household penetration of craft beers has seen growth of 27% over the past four years, from 2008 to 2012
- Why Do Craft Beer Drinkers Buy…Well, Craft Beers? – 50% of people polled in a study said they buy craft beers to experiment in flavors, 46% said they bought craft beers because they taste better (duh), and 40% said they enjoy the seasonal offerings that craft beers provide, while 36% of people polled said they buy craft beers as a treat for either a friend or themselves
The brewing of beer is a technology as old as civilization itself. Since its inception, mankind has steered its innovative mind toward the betterment of this process, as well as making beer more pleasurable to drink.
Many inventions have come down the line, from the beer tap to the beer hat, yet the process of brewing beer (and drinking it) has remained unchanged. The popularity of craft beer is also spawning new ideas to make beer more interesting.
If you thought beer-tech innovation has reached its zenith, here are five recent examples that might change your mind.
Cold beer cell phone charger
The Epiphany onE Puck is a gadget developed by a group of “technologists and business professionals” looking to solve that age-old problem of how to charge a cell phone with a cold beer.
It works by way of a Stirling engine, which is powered using heat disparities, and has two sides: one for hot and one for cold. It works independently and does not need to be plugged into a source of electricity to work. Stirling engines are nothing new; they were invented by Robert Stirling in 1816. What makes this one interesting is that it’s a technology that combines pleasure with a modern practical effect. It is compatible with iPhones, Androids, all iPods, and any USB-charged electronic device drawing 1 amp or less. Now that is one fierce beer coaster.
Yesterday a committee of the Florida Senate unanimously passed Florida SB 1344. The bill — introduced by Bill Latvala, a Republican senator from Pinellas County — doesn’t have anything to do with campaign finance reform or tourist development taxes or ethics. It has to do with allowing Florida breweries to sell 64-ounce growlers.
Growlers, by the way, are refillable bottles that contain beer. Long before suds were mass-produced and available at grocery stores, they were brought home from the local pub in lidded buckets or bottles. The noise of the CO2 gas escaping sounded like a growl — hence the name.
The typical size of the modern-day beer growler in 47 states is 64 ounces — a half-gallon of beer. But because Florida has to be contrary, growlers in the Sunshine State can hold no more than 32 ounces of “malt beverage.”
SB 1344 changes that rule. The bill, which was passed by the Regulated Industries committee in a favorable vote of eight to zero, allows for the sale of “individual containers containing 64 ounces” of beer, beginning July 1. Here’s the entire bill: